San Diego Company Committed to Fostering Local Design Talent and Supporting the Craftsmanship of Apparel Manufacturing in Its Hometown
SAN DIEGO, CA (April 23, 2013) – Vivacity Sportswear, Inc. today announced its campaign to promote and maintain apparel manufacturing in Southern California. A manufacturer of women’s golf, tennis, yoga and performance apparel, the company designs, cuts, sews and packages its entire collection in San Diego – a practice that ensures quality and supports the livelihood of people in the local community.
“From the inception, we’ve been committed to producing our collection in Southern California,” said Vivian Sayward, president of Vivacity Sportswear. “It’s not just a business decision, but a personal philosophy we all share. It’s important to foster the talent in our city, promote the great work being done here, and support the people in our own community. Not only do we have skilled partners helping us to produce our clothes, but they are our neighbors and friends.”
This month, Vivacity is sharing its story through a video campaign at Kickstarter.com. Viewers can pledge their support through various funding levels ranging from $5 to $50 to $2,500. In exchange, they will receive rewards such as a reusable Vivacity tote bag, a sleeveless summer dress made in San Diego, or the opportunity to have a design named after them. Through this campaign, the company hopes to spread the importance of manufacturing locally and gain an even wider audience for its luxury sports apparel which includes jewel-toned dresses and skirts, lightweight hoodies, skirts embellished with Swarovski Elements® crystals, and fitness jackets and pants designed to be worn from the course to the office to cocktails – and every other part of a woman’s day.
In addition, Vivacity will continue fostering local talent through partnerships with student design programs and its ongoing mentorship of youth involved in the ProKids/First Tee organization. An extended video campaign will showcase the San Diego pattern makers, cutters and sewers involved in the creation of this women’s sportswear collection.
To view the campaign, visit http://www.kickstarter.com/projects/vivacitysportswear/vivacity-sportswear-for-every-part-of-your-day
ABOUT VIVACITY SPORTSWEAR
Based in Southern California, Vivacity Sportswear manufactures luxury sports apparel designed to be worn from course to office to cocktails – and every other part of a woman’s day. The collection features flattering silhouettes, jewel tones and Swarovski Elements® crystals; and includes tops, skirts, skorts, pants, dresses and jackets – all designed and manufactured in San Diego, California.