I was recently on whirlwind trip to the East Coast and it was a blast -but still a whirlwind!
First stop: Florida for Vivacity. I flew into Miami airport on a Tuesday morning: yes I did the dreaded red eye flight from the West Coast. Since my flight arrived at 6 am and my meeting in Miami would not take place until 10 am, I decided to work out at the local OrangeTheory Fitness location in Doral, just down the street from Miami International Airport.
Talk about a wake up call! Thanks to the great staff at OrangeTheory Doral, I was invigorated after a tough workout.
After a shower and a venti Starbucks latte, I was on my way to meeting with an exclusive buying organization in the travel area. I can’t say too much about the meeting at this point, other than to say stay tuned for upcoming announcements of events with Vivacity on the open seas!
By mid-day, I was on my way to the west coast of Florida, driving through the infamous Alligator Alley on Interstate 75.
No alligator sightings but I did see some ospreys guarding their nests.
By the time I made it to Fort Myers, I was beat. I took a rest and had a lovely sushi dinner with members of our Vivacity team, Linsey & Nate of Practical IT. It was so great to hang out with them.
The next day I drove over to beautiful Sanibel Island to meet with Angela and her amazing team at the Sanctuary Golf Club pro shop. Angela had put together a gorgeous display of Vivacity’s latest pieces for the women’s opening day trunk show.
I really enjoy meeting with our customers: I learn so much every time and I love the interaction with all the different customers from all over the country. And talk about an impromptu market study: what pieces are most popular? What can we approve upon in our designs and fabrics? I feel that these experiences and the information gathered are invaluable.
I am so grateful to the wonderful Angela and her team at the Sanctuary. She makes everything seem so easy, even though I realize how much work and effort she put in to make everyone feel special.
One gem I learned from Angela: she told me that when she buys merchandise for the pro shop, she pretends that she is buying gifts for friends (i.e. her customers). That is quite a lesson from a true professional: not only does she realize that she cannot just rely on her own tastes, she needs to understand her customer base, really get to know them in order to buy for them. No wonder her shop is so successful.
Next stop: Massachusetts 🙂