I joined my friend Susan on a quest to find a Longchamps purse in the shops near Place de l’Opera in the ninth arrondissement of Paris. We never did find that particular bag she so “needed”, but we did see some fun window displays from Dior, Guerlain and other boutiques.
After a few stops, we made our way back over to the Left Bank and on to the 7th arrondissement. We wandered into the newly renovated Le Bon Marché, France’s first department store. Founded as a small shop in 1838, it had a building constructed on rue de Sèvres in 1869 where it still resides today.
We wandered into La Grande Epicerie de Paris, the food section of Le Bon Marché. This incredible grocery has beautifully displayed food from all the main regions of France and from other parts of the world. To illustrate an example of how displays work in this store, bottled water in all different price ranges (from 5 euros to 40 euros and up) were displayed as fine perfume bottles, stacked high from floor to ceiling.
Susan then led me across the street to newly opened Hermes shop. Housed in a former indoor aquatic center, the tile floor of the former “piscine” (pool) is seen throughout the store! The grand staircase that led to the lower level has railings made of wood that seem to undulate as waves. And the handrails upholstered in Hermes signature leather were over the top!
I must say Paris boutiques and stores have some creative merchandisers at their disposal – even in the smallest shop I never saw a display that was not at least interesting. Some great lessons for us at Vivacity as we plan out our photo shoots and displays at upcoming shows!