Southern-California-Based Company Showcases Its American-Made Spring Line, Winter Immediates and Luxe Velour Collection at the Atlanta Apparel Mart
SAN DIEGO, CA (October 16, 2013) – Vivacity Sportswear, Inc. today announced the debut of its American-made jersey activewear collection – featuring sophisticated, low-maintenance skorts, skirts, pants, tops and jackets made with a comfortable, high-performance combination of polyester and spandex. In heathered gray, turquoise and fuschia, the Spring 2014 collection stays true to the company’s philosophy of designing women’s sports apparel that can be worn from the course to the office to cocktails.
Recognizing that nine out of ten consumers wear their athletic apparel for activities other than exercising, Vivacity continues to design sportswear that transitions stylishly from sport to work and every other part of a woman’s busy day. In addition to debuting its Modern Jersey collection, the company will also showcase winter immediates including its signature black and white diamond quilt tops and bottoms embellished with Swarovski Elements® Crystals; as well as its Luxe Velour collection featuring relaxed, refined designs with lounge appeal; and its high-style Urban Luxury line of sporty chic, smartly tailored designs made with antibacterial, UV-protective, easy-care fabrics.
“We’re especially excited about our new designs as they add even more depth to our collection with modern, luxurious fabrics and details that are unexpected in sportswear,” said Vivian Sayward, president of Vivacity Sportswear. “In addition to our signature chic look, we’ve factored comfort, movement, durability and breathability into every single one of our pieces.”
The entire collection will be on display in gallery 2-S23 at the Atlanta Apparel Mart, October 17-20, 2013. To book a viewing appointment, contact Vivian Sayward at 619.630.7259.
ABOUT VIVACITY SPORTSWEAR
Vivacity Sportswear is a San Diego-based producer of women’s activewear featuring performance fabrics, Swarovski Elements® crystals and the finest craftsmanship from Southern California designers, pattern makers, cutters and sewers.