Woman-Owned Fashion Company Expands its Line of American-Made Apparel with Leggings, Crystal-Buckled Skirts, Keyhole Tops, and Other Pieces that Transition from Season to Season and Course to Office
SAN DIEGO, CA (June 11, 2013) – Vivacity Sportswear, Inc. today announced the expansion of its American-made golf apparel line with chic, functional pieces designed to be worn from the course to the office to cocktails. Handcrafted in Southern California, the collection features Diamond Quilted Leggings that look as good with boots or statement flats as they do with golf shoes; Keyhole and Ruched Tops that fit well beneath blazers; and Crystal-Buckled Skirts designed with seamless pockets for tees and Swarovski Elements® Crystals for course-to-office style.
According to the 2012 Sports Apparel Survey by Cotton Incorporated, nine out of ten consumers wear their athletic apparel for activities other than exercising. Recognizing that sportswear has become a part of a persons’ lifestyle, Vivacity has designed its collection to transition stylishly from sport to every part of a woman’s day. From layer pieces to crystal-embellished jackets, every item is designed to make women feel good on – and off – the course.
“We don’t draw our inspiration from runways alone, we look to real women who love their sport as much as they love their wardrobes,” said Vivian Sayward, president of Vivacity Sportswear. “Whether we golf, do yoga, play tennis or partake in another sport, how we look makes a direct impact on our game – and the rest of our day. We designed our pieces with busy women in mind – when we say ‘transitional’ we don’t just mean seasonal, we’re talking about key wardrobe pieces that seamlessly transition from the course to the office.”
Why are more and more consumers incorporating sportswear into their everyday wear? Durability and breathability. Comfort, movement and the ability to withstand the elements aren’t only important on the course – they’re essential to feeling good throughout the day. Every piece of Vivacity’s collection is made with high-performance fabrics featuring four-way stretch, moisture-wicking, and quick-dry capability, as well as anti-bacterial and UV protection.
In addition to pieces with both office and street cred, Vivacity also offers a line of golfwear suitable for evening engagements. Its Crystal Collection featuring Swarovski Elements® crystals includes side-zip skirts, belted dresses, sheer-sleeve tops, and full-zip jackets and vests. To view the entire collection, visit www.vivacitysportswear.com
ABOUT VIVACITY SPORTSWEAR
Based in Southern California, Vivacity Sportswear manufactures luxury sports apparel designed to be worn from course to office to cocktails – and every other part of a woman’s day. The collection features flattering silhouettes, jewel tones and Swarovski Elements® crystals; and includes tops, skirts, skorts, pants, dresses and jackets – all designed and manufactured in San Diego, California. To learn more, visit www.vivacitysportswear.com.